Marketing for B2B and today’s Buyer’s Journey - Interview with Mark Donnigan Startup Marketing Consultant

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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Why Knowing the Ecosystem Is Everything

It's All About the Collaboration: Just How CEO-CMO Collaboration Can Transform Your Advertising ApproachDoes Your CMO Know Your Pie in the Sky Dreams? If Not, You're Setting Them (as well as Your Firm) Up for FailingWhy Recognizing the Community Is Whatever: Recommendations for Working With the Right CMOWhy You Required an Ecological Community Doma

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